Our Mission and Values
At National Debts Line UK, we empower our customers struggling with financial difficulties to achieve a debt-free future through accessible and effective Debt Management and innovative solutions.

Our Core Values
Responsibility
Keeping Financial, Regulator and Social responsibility at the forefront of all decisions
Service
Always striving to provide the best service and continually challenging ourselves to do better
Empowerment
Empowering customers for their financial futures and encouraging colleagues to reach their full potential
Our Core Values
Forward-Thinking
Encourage colleagues to think outside the box with ideas that could lead to better-sustained growth and improvement in existing business processes & procedures
Inspiring
Inspire colleagues to reach their full potential through effective support as well as celebrating their achievements to create a positive work environment
Embodiment
Empowering colleagues to take ownership of their work to provide excellent customer service, the first time every time
Leadership
Lead by example, setting high professional standards to create an inclusive environment that supports the success and growth of the business
Dedication
Dedicated to continuous improvement in services, processes & procedures by providing effective colleague training to drive future success
Our Colleague Values
Professionalism
Maintain high levels of standards in customer interactions. Take pride in your work and be supportive of colleagues needs
Respect
Treat all colleagues and customers with dignity and respect regardless of their background, beliefs and status. Value their opinions, ideas and contributions
Integrity
Act with honesty and integrity ensuring the highest ethical standards are met in everything we do. Be accountable for work and implement feedback to improve customer outcomes
Dependability
Always follow through with commitments and promises. Communicate clearly and work collaboratively to ensure customers and colleagues can depend on us when it matters
Empathy
Listen actively, ask the right questions and understand customers’ and colleagues’ needs. Show kindness and compassion and be ready to lend the helping hand